American Rifleman | MidwayUSA Promotes Matt Fleming to President & CEO

MidwayUSA announced yesterday that it has promoted Matt Fleming to President and CEO effective immediately. Prior to yesterday’s promotion, Fleming was President of MidwayUSA while MidwayUSA founder Larry Potterfield served as CEO. Potterfield will continue to serve as chairman of the company’s board of directors and will work with Fleming during the transition.

“Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years,” said Potterfield. “His exceptional leadership skills, attention to detail and focus on customer care make him the perfect choice to lead MidwayUSA into the future.”

Fleming joined MidwayUSA in 2001 as a sales and marketing manager. In 2004 he was promoted to vice president of sales and marketing and again to president in 2009. During his tenure as President, MidwayUSA saw customers grow 300 percent and customer satisfaction increased from 91 percent to 94 percent. Since 2009, the company has also received two consecutive Malcolm Baldrige National Quality Awards.

“Growing up as a marksman, hunter and nature lover, I dreamed of a career in the shooting, hunting and outdoor industries. That dream came true 20 years ago when my friend and mentor Larry Potterfield gave me the opportunity to work at MidwayUSA, “said Fleming.” I can’t think of any other place where my personal values ​​align better with those of the company. The Potterfields are amazing people who put customers first, treat employees like family, value strong supplier relationships, and generously give back to our industry. I am honored and humbled to lead our incredibly high performing staff and will do everything in my power to expand the wonderful Potterfields legacy. “

Although Fleming is the first non-family CEO in MidwayUSA history, the company continues to be run as a family business.

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