Bourjaily On “Modern Sporting Rifles”

Perhaps the rifle shown here is the answer to the AR 15’s “black rifle” image problem. Who couldn’t love a rifle like this? I think it’s cute. My son took one look and changed his Facebook status to “I just saw a Hello Kitty AR15!”. He wants one.

This is a real gun. the odd grip should make it “California Legal” (no pistol grips or collapsible stocks in CA); C Products’ magazine looks premium, but it only holds 10 rounds. The painting was done by Armory Airbrush.

The cozy pink rifle reminds me that the National Shooting Sports Foundation is currently trying to reshape the AR’s image by not painting black rifles pink but instead renaming them “MSRs” (Modern Sporting Rifle) like in ads like to see this one:

In its campaign, the NSSF rightly points out that many commonly used sporting rifles, such as B. bolt-action rifles, when weapons of war began and that the AR/MSR is simply the latest iteration of this trend.

It will be interesting to see if gun owners, by and large a decidedly politically incorrect group, will adopt the new terminology, and also interesting to see if public perception changes.

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