Prepared, Goal, Purchase! Colt Selling Civilian AR-15 Rifles Again
The Colt Manufacturing Company has started selling their popular products AR-15 modern sport rifle back to civilians. In June, the company completely turned 180 degrees after exiting the civilian market for modern sporting rifles last September.
At that time it was Company announced In a statement by its President and CEO Dennis Veilleux: “The modern sporting rifle market has seen significant production surpluses. Given this production capacity, we believe that there will be an adequate supply of modern sporting rifles for the foreseeable future. “
However, Colt Manufacturing, which was founded by Samuel Colt in 1855 and remains the consumer-centric brand, even at the time that Colt Defense would be committed to manufacturing for the military and law enforcement markets.
“Our warfighters and law enforcement officers continue to demand Colt rifles, and we are fortunate to have received significant military and law enforcement contracts,” added Veilleux. “Right now, these high volume contracts take up all of Colt’s rifle manufacturing capacity. Colt’s commitment to consumer markets, however, has been unwavering. “
Colt’s sudden exit from the market last year was due to the drop in firearm sales, while the AR-15 – which Colt didn’t actually design, bought the manufacturing rights by Armalite in the 1960s – had been in the spotlight after several high profile mass shootings. While Colt had set the standard for excellence, it had also become a highly competitive market with numerous options for consumers.
Still, Colt may have “misunderstood the tea leaves” by getting out so suddenly.
While the focus has been on military and law enforcement contracts, these are usually not perpetual. Given the uncertain political climate and the likely chance of a Joe Biden presidency that could certainly boost sales, Colt may have taken a wise move to re-enter the market.
Added to this is the fact that the novel coronavirus, a month-long period of unrest and calls to “defuse the police”, has generated sales of civilian small arms Achieve record values this year mainly among first-time buyers. The American firearms industry as a whole has ramped up production, but demand has continued to exceed supply.
This, in turn, has only increased the price, especially for modern sport rifles.
Like the NRA American shooter reported“In one case, a carbine that sold for $ 699 last fall made double that – and its new owner was happy to get it at all. In addition, Remington Outdoor had decided to concentrate on its “core brands” Marlin and Remington and to leave Bushmaster and DPMS inactive for the time being. The price Colt is asking for its carbines is far more competitive. “
Paul Spitale, Colt’s senior vice president of commercial operations, told the NRA publication, “When conditions changed and we were able to re-enter the market that we had.”
The company quickly re-entered and has subsequently shipped more than 2,000 Colt LE6920S to commercial arms dealers to meet some of the demand. Always much more of a businessman than a real gun designer, Samuel Colt is probably looking down and smiling!
Peter Suciu is a Michigan-based writer who has contributed to more than four dozen magazines, newspapers, and websites. He is the author of several books on military headgear, including A gallery with a military headdresswhich is available on Amazon.com.